Satjiv Chahil, Advisor to the President of Sony joins ROADURON Host, Ellie Rubin, in studio at the AlwaysOn OnHollywood Conference in Santa Monica. As long time business associates, Satjiv and Ellie get somewhat nostalgic about the days when new media first started out in the 1990's - long before the second screen was a concept, never mind the idea that everyone would have their own website! Topics range from the speed with which digital content and delivery options have evolved to the weight of the original apple Quadra computers as well as the excitement of seeing how far the world of digital content has evolved.

Jenna Seiden, Interactive Entertainment Executive from Microsoft Studio joins ROADURON Host, Ellie Rubin in studio at OnHollywood in Santa Monica, California. In addition to discussing the sweet spot between digital content and technological delivery, Jenna talks about the top games like Halo, Call of Duty, Master Chief and partners companies like Machinima and the way they have created a community for extreme gamers.